Promotional video

Dunlop Flooring
‘Underlay’

Challenge

Dunlop Flooring is Australia’s largest provider of quality foam underlay. They needed a punchy, emotive promotional video to emphasise the high quality of their product, and to raise awareness of the fact that the underlay is fully manufactured in Australia from recycled materials that would otherwise end up as landfill.

They needed our expertise in video comms to find the best way to present the information on screen. The Director of Operations would appear as a talking head interview on-screen to relay the message, and Dunlop then needed guidance on how best to illustrate it with eye-catching visual imagery. With that brief, off we went.

Solution

At Fizz Farm, we love having the opportunity to play to the strengths of filmmaking: to be bold, to highlight the humanity in people’s faces, and to tug at the heart strings of our audience. Sure, the video may be about carpet underlay, but the true story behind it is about honest Australians working hard and being proud of what they’re achieving.

We used a personable documentary-style “talking head” interview with Joe Fernandez, the Director of Operations, as the framework of the piece, which we then filled with gorgeous imagery of the people who make the Dunlop Flooring underlay product. Shooting on-location at a manufacturing plant, a cavalcade of cinematic techniques were employed to bring the video to life: backlighting with warm afternoon sunlight, using filters and flares on the camera lens, and shooting in slow motion and with time lapse to create a dynamic sense of movement.

Dramatic music enhanced the emotion of the piece. Who knew flooring could make us feel so much?

Production components included:

Shot on location

Talking head interview

Human Faces

Result

A stunning piece of filmmaking that proves there is beauty everywhere, if you know where to look. Dunlop went away armed with a piece of high-end content that will showcase their product and their story for years to come.

Services.

Video

Tasks.

Producing, directing, filming, location shoot, interviewing, slow-motion, timelapse, editing, sourcing music, colour grading.

“The team absolutely loves the video, it’s actually brought some people to tears. They are so proud to be part of such a great Australian company – awesome work!”

– CEO, Dunlop Flooring.