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Promotional video:
Floorworld
‘Consumer Engagement’
Challenge
A market-leader flooring specialist, Floorworld came to Fizz Farm needing a suite of video communications. They wanted to speak directly to customers about Floorworld’s products and capabilities. And they needed to bring their digital e-books to life in order to extend the reach of their marketing.
Fizz Farm’s aim was to floor this client with a package that would walk all over their competitors!
Solution
First, a slick customer-facing video was created, featuring a warm host speaking directly to camera, filmed against a green-screen in a studio environment. By cleverly integrating the host into animated environments in post production, we produced a piece that used continual, fluid sideways movement. It not only looked dynamic, but it worked to showcase both the brand and the products.
Then, we employed a layered, cut-out look to animate still imagery from Floorworld’s existing ebooks, presenting a range of flooring trends for the year. This set of videos was presented in square format and distributed through the client’s social media channels, enabling direct reach to customers in a space where eye-catching visual imagery is so important.
To complete the package, a video aimed at recruiting franchisees was also produced. All the videos employ the stunning look and liquid fluidity of movement throughout.
Production components included:
Filmed in 4K against
green screen backdrop.
Talent superimposed in front
of animating background.
High resolution images manipulated to showcase product attributes.
A warm host
Dynamic animation
Layered ebooks
Result
Our bright, bold suite of videos replaced the client’s existing dull, drab video content that was not working for them at all. Fizz Farm helped launch Floorworld into a more contemporary space, boosting their profile and brand awareness.
The videos look fabulous Brendan…they transition so well from frame to frame.
– Marketing Coordinator, Floorworld.
Services.
Video, animation
Tasks.
Casting, design, producing, directing, filming, studio shoot, editing, animation, multi-format delivery.