First, a slick customer-facing video was created, featuring a warm host speaking directly to camera, filmed against a green-screen in a studio environment. By cleverly integrating the host into animated environments in post production, we produced a piece that used continual, fluid sideways movement. It not only looked dynamic, but it worked to showcase both the brand and the products.

 

Then, we employed a layered, cut-out look to animate still imagery from Floorworld’s existing ebooks, presenting a range of flooring trends for the year. This set of videos was presented in square format and distributed through the client’s social media channels, enabling direct reach to customers in a space where eye-catching visual imagery is so important.

 

To complete the package, a video aimed at recruiting franchisees was also produced. All the videos employ the stunning look and liquid fluidity of movement throughout.