GDAYALL was one of those projects that, while uncharacteristically not screen-based, retained the hallmarks of Fizz Farm digital storytelling: compelling characters, neat story arcs, and high-end production values, all perfectly packaged with the audience’s needs and desires at heart.

 

The podcast series presents ex-pat hosts Phil, a New Yorker, and Barbara, a Californian (both now living in Australia), who join forces to talk about their food experiences and a shared love of all things gastronomical. We drove the format, direction and structure of the series, building it from the ground up, and guiding the client through the entire process.

 

The format was continually refreshed and reformatted over time, in response to feedback and effectiveness. Fizz Farm’s approach was similar to that of any video production — we pulled out all the stops to ensure careful planning and scheduling was in place right from the start; we gathered the right team together; we employed our specialist skill sets in recording and editing; and we went above and beyond to exceed client expectations.