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Video pitch package

NAB
‘Government Tender’

NAB_Logo_RGB.jpg

Challenge

Fizz Farm was approached at the eleventh hour to create a suite of videos for NAB to use as part of their pitch presentation to the Victorian Government. High-end content had to be designed and produced over the Christmas and New Year period, and around the holiday closure period for NAB. Plus, this occurred during the peak of the COVID-19 pandemic — which was the icing on the complexity cake.

 

So, we approached the project as we always do — methodically and flexibly. We used lots of visualisation to map the layout of the videos before production began. We sourced ample stock imagery (carefully curated to ensure it conformed to the NAB brand colour palette), as well as NAB archival footage and existing animation to build the video bases. New material was filmed and animated as well, and the whole lot was carefully packaged to create a unified suite of impressive content.

 

An overview video highlighting NAB’s capabilities and purpose was the main event. Additionally, five supplementary pieces were stitched together seamlessly like jigsaw puzzles with the stock and archival material. We exceeded expectations and delivered on time and on budget, as is the Fizz Farm way.

Solution

Fizz Farm was approached at the eleventh hour to create a suite of videos for NAB to use as part of their pitch presentation to the Victorian Government. High-end content had to be designed and produced over the Christmas and New Year period, and around the holiday closure period for NAB. Plus, this occurred during the peak of the COVID-19 pandemic — which was the icing on the complexity cake.

 

So, we approached the project as we always do — methodically and flexibly. We used lots of visualisation to map the layout of the videos before production began. We sourced ample stock imagery (carefully curated to ensure it conformed to the NAB brand colour palette), as well as NAB archival footage and existing animation to build the video bases. New material was filmed and animated as well, and the whole lot was carefully packaged to create a unified suite of impressive content.

 

An overview video highlighting NAB’s capabilities and purpose was the main event. Additionally, five supplementary pieces were stitched together seamlessly like jigsaw puzzles with the stock and archival material. We exceeded expectations and delivered on time and on budget, as is the Fizz Farm way.

Content developed with three key visual assets:

nab-government-tender-stock_edited_edited_edited_edited.jpg
nab-government-tender-melbourne-tram.jpg
nab-government-tender-digital-help-4_edited.jpg

Stock imagery

Archival footage

Animation

Result

And the end result?


Spoiler alert: NAB won the tender. Enough said.

nab-government-tender-kids-customer.jpg
nab-government-tender-digital-help-6.jpg
nab-government-tender-digital-help-3.jpg
nab-government-tender-digital-help-2.jpg
nab-government-tender-ceo-customer.jpg
nab-government-tender-digital-help-1.jpg

We’re very pleased that NAB have received a mandate to provide services. Thanks to you and your team for bringing your expertise and a tireless work effort over the Christmas / New Year period, creating some fantastic video outputs that brought our bid to life. Celebratory drinks are in order!

Director, Transaction Solutions, C&I Banking, NAB

Services.

Video, Animation

Tasks.

Research, sourcing stock imagery, sourcing archival material, script writing, producing, directing, filming, editing, animation, sourcing music, colour grading, confidentiality.

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